Created in 2009, Resourceful Mommy Media, LLC, is owned and operated by Amy Lupold Bair: blogger, social media marketer, mom.  In 2008, Amy burst onto the social media scene inventing the Twitter Party – a hashtagged social event with panelists and a conversational theme catering to the needs of clients ranging from e-commerce start-ups to nationally recognized trusted brands.  While many groups have gone on to develop their own Twitter events, Sitewarming™ Parties by Resourceful Mommy remain the original platform for new sites and trusted brands to share their voice with the Twitter audience.

Developing from her own successful relationships with public relations firms and companies, Amy developed a network for fellow bloggers in early 2009.  The Global Influence Network has grown to include 1500 social media savvy bloggers.  Global Influence works directly with agencies to develop interesting content and contests for network members to share with their readers, Facebook friends, and Twitter followers.  Utilizing her proximity to the nation’s capital, Amy continues to work with powerful Washington, DC firms to implement public service and socially responsible campaigns and events.

A former English teacher and a writer at heart, Amy continues to blog on her personal site, ResourcefulMommy.com.  Here you will find the heart of a mother, the voice of an author, and the feedback of a savvy and enthusiastic consumer with a home to run and two fabulous children to raise…all while developing a flourishing business.

Global Influence is a network of 1500 bloggers and social media users who have chosen to receive campaign information tailored specifically to their audience and to Global Influence client needs.  Founded by Amy Lupold Bair of Resourceful Mommy Media in 2009, Global Influence, formerly known as Momfluence, has grown to include not only moms, but men and women who are active across the social media space and in their local communities.

What We Offer

• Customized blog tours
• Blogger review programs
• Blog button and widget campaigns
• Focus groups both virtual and on-site
• Webinars
• Advertising space throughout the blogosphere
• Social media outreach through Facebook, Twitter, and e-mail campaigns
• Sitewarmings by Resourceful Mommy Twitter Parties

What We are Not

Global Influence is not a pitch engine.  We do not share or sell the lists of our members, nor do we pass standard pitches to them.  We also do not share client contact information with members.

Sitewarming Parties were created by Amy Lupold Bair in the summer of 2008 to introduce new sites to potential users, revisit existing sites to increase readership, or celebrate site changes.  They quickly developed into launch parties for products, CD’s, books, and more.  Now occurring up to three times a week, these Twitter events held by @ResourcefulMom have become an integral component of social media campaigns.

Twitter Party promotion begins on ResourcefulMommy.com, a nationally recognized mom blog that has been featured on CNN’s Situation Room for attention to disclosure and transparency in marketing.  Outreach continues on Facebook as well as Twitter, where hostess @ResourcefulMom frequently appears on the list of the worldwide Twitter Elite.

How are Resourceful Mommy Media parties unique?

Brand Popularity -

Sitewarmings were the first use of Twitter events for social media marketing, a concept invented by founder, Amy Lupold Bair.  The majority of Resourceful Mommy Sitewarmings appear on the trending topics list on Twitter during and after parties with many achieving the top spot on the trend leaderboard.

Following –

Over 20,000 Twitter users currently follow @ResourcefulMom, with numbers increasing daily.

Results –

Clients have reported as many as 500 new site subscribers in just the few days leading up to a party, over 4500 unique page views in the 72 hours post-launch, and active online store fronts both during and after the party – and the buzz continues to build post-party!

Buzz –

Resourceful Mommy’s Sitewarming Parties have been written about on various sites including Mashable, and interviews with founder Amy Lupold Bair can be heard on Profitable Mommy Blogging and TwitCastRadio among others.  Amy has appeared on both DC and Baltimore CBS affiliates will soon be featured in an HP online video campaign on ParentsAsk.com among other sites.  Amy also frequently speaks about Social Media Marketing including at last year’s BlissDom Conference and Type-A Mom Conference as well as the Mind of Moms panel at Blog World and New Media Expo.

Trust -

Sitewarmings have been booked by a plethora of highly successful brands, all of whom found the parties to be successful, and many of whom re-booked future events.  Brands participating have included Huggies, Walmart, Motts, and Levi Strauss & Co.

The personal blog of Resourceful Mommy Media founder Amy Lupold Bair, Resourceful Mommy brings readers everything from great parenting advice to resourceful ways to frugally decorate your home to exciting contests.  With over 1500 daily newsletter subscribers and nearly 15,000 unique visitors monthly, Resourceful Mommy draws a loyal and engaged audience of readers who continue to read articles under the following categories: Blogging, Disney, Giveaways, Living, Parenting, Reviews, Sitewarmings, Giving, and personal posts titled “Resourceful Me.”

Following the success of her blog, Amy’s posts have been featured on a variety of popular sites including most recently the Lifetime Moms Network.  Amy continues to accept freelance writing opportunities to further grow her writing portfolio.